Integrated Marketing Enhances Branding and Increases Sales -Bindu Rathore
Released on: September 25, 2008, 1:36 am
Press Release Author: Martjack Admin
Industry: Retail
Press Release Summary: “The integrated marketing could be the most efficient way by which manufacturers and retailers can reach all the possible touch points of customers,” says Bindu Rathore
Press Release Body: Marketing is always well supported by media. Media takes the brands far and wide in the market and thus brings ample awareness about the products amongst the customers. Likewise, media builds brand image for the manufacturers and their products in the market. This ultimately leads to growth of sales. This offline marketing includes print and electronic media which targets all.
So far, manufacturers and retailers are heavily relying on offline advertising. Now they are switching over digital marketing. Bindu Rathore, the Product Manager, MartJack, said “Today’s customers find the internet as a powerful tool to gather the instant product information and even to get the products home. Online community in India is growing at a rapid speed. This is necessitating manufacturers and retailers, present themselves online so as to move closely with online shoppers.” She continued, “It is essential to identify all touch points with customers and engage them by clubbing online and offline marketing strategies. This integrated marketing could be the most efficient way by which manufacturers and retailers can reach all the possible touch points of customers.”
Most of the customers today are time challenged. They are really hunting for product information where the marketing is cluttered with brands. In this succession, they are moving onto the digital media for quick information. Consequently, online market has become a big customer touch point. Bindu Rathore reiterated,” The integrated marketing approach efficiently drives the customers from online to offline. Online customers get the instant real time product information online and then move to the source of availability.”
MartJack is the innovative invention of Reasoning Global eApplications ltd. Adding new definition to the retailing business; MartJack e-enabler platform is offering web store solutions for manufacturers, organized retailers and single store owners. Thus giving dynamic online presence, MartJack ensures manufacturers, retailers and single store owners have largely benefited from the online market.
Integrated marketing will enhance the branding and increase the sales. Manufacturers and retailers can present the same physical store shopping experience to the online shoppers with online shopping web stores. The quick and real time product information with proper product images will minimize the efforts of time challenged customers. Thus, with a determined purchase decision, they make a move to the physical stores.
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